Sticky Posts & Dynamic Profiles
When you post to Facebook and other social media pages and groups, your post stays there; virtually
forever. So they're sticky.
However, Activity book landing pages are dynamic!. When someone clicks a post you made last week,
last month, or even last year, she sees your current Profile information- contact info, Online Link,
and Offer!
Imagine someone scrolling a community group she just joined and she sees a link you shared
three months back. It's an Activty book her child would love. She opens the book and voilà!
She sees the big event or offer you're having right now.
Selflessness
Earning attention and trust requires persistent posting of this gift.
The reader sees a beautiful landing page and then page after page of artful, helpful
handwriting pages. She progresses to a happy, even thankful mental state.
And on the last page, more info about you; including a link to your site and / or offer.
That's how to earn positive feelings, and it strengthens your brand reputation- good
people like you, do good things like this.
Every time the community sees one of your posts, they think good things about you and your brand.
Every day their child's writing gets just a little better, they think good things about you and
your brand.
It's remarkable, and they share and tell their friends.
Consistency Matters- A Lot
Join Facebook and other app community pages and groups- lots of them. Look at adjacent cities
and towns and join relevant ones there as well. Maintain a list for easy tracking. Then one
day a week, post a warm, welcoming message and a link.
There are 84 books spanning every trditional American holiday and season. You could post a
different link in each of the 52 weeks of the year and not utilize them all.
Also consider boosting posts. Create a free Facebook business account and share posts to
preferred audiences you select. Facebook even helps you retarget audience members
who engage (click) your boosted posts. These are Hot Leads.
This is a low-pressure, customer-first approach to build your brand reputation and generate new leads.
Using your Primary Online Link (typically your website or main Facebook page) and your Offer Link
(typically an Event page or website special offer page) you can drive your audience right
where they're needed.
Consistently demonstrate your love of community in a low-pressure way and the liklihood of them
loving you right back increases significantly.
|